Instacart unveils Instacart+ with revised perks & schemes for users

By Tejaswita Tiwari  | Date: 2022-06-17

Instacart unveils Instacart+ with revised perks & schemes for users

Instacart has recently announced better membership plans in order to develop loyalty amongst its users with the launch of Instacart+, mounted on the existing Instacart Express.

The latest program is an effort to provide the customers with more reasons to push them to use the services constantly, particularly targeting the customers who started using the application during the pandemic. Instacart has raised claims that the previous year, Express members made two-fold expenditure as much as the non-subscribers each month.

As per credible sources, the latest Instacart+ has membership perks similar to that of Walmart and Amazon delivery. Some of which include, members can create family carts and share family accounts, chance to avail co-branded offers like airline mile bonus from Delta with money spent on Instacart orders, exclusive benefits to chase cardholders, and more.

For the record, similar to Instacart express, Instacart+ will be available at a price of $9.99 every month or $99 every year, along with benefits of unlimited free delivery on orders over $35 along with discounted service fee and 5 per cent credit backup on pickup orders.

It would be imperative to note that the company observed a prolific resurgence in demand during the onset of COVID-19 pandemic in 2020.

Reportedly, earlier in 2020, Instacart experienced around 500 per cent increase in order volume, leading to a revenue generation of $1.5 billion. The company raised revenue of another $265 million in venture capital, taking the overall valuation of the firm to $39 billion by 2021.

However, during this year, the delivery applications have been facing a hard time to keep up with their revenues generated during the lockdowns. In May, the company’s valuation dropped by 40 per cent and they even slowed down hiring as it exceeded that momentum.

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Tejaswita Tiwari

Tejaswita Tiwari

Being born in a family of readers, Tejaswita has always had a natural flair for writing, using that enthusiasm to become a full-fledged writer after earning her MBA in Marketing. Her insatiable curiosity to learn about various verticals has made her a popular research...

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