Abbot’s Butcher expands retail at Target, Fresh Thyme & Fresh Market

By tadmin  | Date: 2022-05-12

Abbot’s Butcher expands retail at Target, Fresh Thyme & Fresh Market
  • Abbot’s Butcher’s plant-based Chorizo is distributed across 1,215 Target outlets nationwide
  • 73 Fresh Thyme stores and 159 The Fresh Market stores will showcase Abbot’s Butcher’s plant-based meat offerings

California-headquartered premium plant-based meat brand, Abbot’s Butcher has reportedly announced commencing the national distribution at Target with 1,215 stores of the retailer earmarked to offer Abbot’s Butcher’s delicious ‘Chorizo’.

Beyond this, Abbot’s Butcher is also aiming to expand distribution – of protein-rich plant-based meat products portfolio comprising of Chorizo, Chopped Chick’n, and Ground Beef – at 159 of The Fresh Market Stores in addition to 73 Fresh Thyme outlets.

Kerry Song, Founder and CEO of Abbot’s Butcher emphasized on how the latest partnership with Target, Fresh Thyme, and The Fresh Market will enhance access for a broader community to the brand’s delicious plant-based meats.

Promoting the brand’s meatless meats, Song mentioned that the products – crafted with unique ingredients without any trace of additives, soy, natural flavors, or canola – fit perfectly into daily routines as everyday essentials, enabling consumers to make their favorite plant-based recipes.

Song also added that the team at Abbot’s Butcher – via its successful growth trajectory showcasing double-digit spike over the last year at Whole Foods Market– has demonstrated that the consumer demand for clean, simple, and wholesome plant-based meats is enormous today.

Thanks to the latest move, Abbot’s Butcher will be able to unlock growth exceeding its historic levels.

Over the last year, Abbot’s reported a 700{9a8b880a4c20fe6c6a3ae16c3b696346cd46d0d7c401de28c808bd920f3a311d} growth in sales via natural channel and foresees a tripled growth in 2022, notably with the help of retail expansions such as The Fresh Market, Target, and Fresh Thyme.

Leading the next generation of plant-based meat products, Abbot’s Butcher effectively satisfies the taste buds through a range of healthy products – each of which retails for $7.99 – made of wholesome and simple ingredients.

All of Abbot’s Butcher’s plant-based meats are Vegan-certified, Non-GMO Project Verified, Whole30 approved and eliminate the use of soy, canola oil, gluten, or any additional additives.

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tadmin currently works as a content developer for This is Our Town Richmond Upon Thames.


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